ACTIVITIES IN 2017See what pubs and breweries did to celebrate during Cask Ale Week 2017
SOME OF THE ACTIVITIES in 2017
Bingley brewery launched a new bar to coincide with Cask Ale Week. The launch event included guest beers from 3 other Yorkshire Breweries as well as food from the local Peacock Bar in Bradford which created a mini beer festival style opening.
BLACK TOR BREWERY
Black Tor Brewery of Christow, Dartmoor National Park celebrated Cask Ale Week 2017 with the release of a new limited edition beer Pale 4.4% ABV, served in carefully chosen pubs across the south west.
Brakspear are pairing up with The Chilterns Walking Festival. They will be hosting a guided walk in the attractive hills of Henley on Thames on Friday 22nd September from 9am. The 7 mile thirst-creator finishes with a free tour of the Bell Street Brewery in the Bull. This will be led by the head brewer and assistant brewer. Pie, chips and cask ale will complete the happy experience. For further information and booking see http://www.visitchilterns.co.uk/walkingfest.html
Enjoy a Butcombe Trio tasting paddle, try out a new cask beer and understand more about flavour profiles. They will be available during the Week for £3.50. They are also hosting a Meet the brewer evening at The Swan in Roeborrow – try 8 beers and pair with food Keep an eye out on their social media pages for competitions during the Week – Facebook: Butcombe Brewery and Twitter: @ButcombeBrewery
CHARLES WELLS (FRANCE) – ELEPHANT AND CASTLE, LYON
Cask Ale Week is heading overseas to France! Elephant and Castle in Vieux Lyon will be hosting a range of activity during the Week. They will be hosting a pub quiz, ale and cheese tasting evening, main of the day matching and a sample tray of cask beers will be available – plenty to test your taste buds with.
CHARLES WELLS (FRANCE) – THE CROSS OF ST GEORGE, PARIS
On Thursday 28th September, The Cross of St George will be hosting a Beer and Cheese tasting night, in partnership with La Souris Gourmande – a marvellous cheese shop on Rue des Martyrs. It will feature five traditional English beers which will be perfectly paired with five delicious cheeses (2 English and 3 French).
Two promotions were running at the Two Bridges Hotel during Cask Ale Week. The first, a food pairing involving a pint of Jail Ale and the second ‘A Taste of Dartmoor’ – one third pint tasters featuring three different Dartmoor ales.
15,000 pints of Sharp’s Doom Bar were up for grabs during the Week. The offer was available in 500 pubs across the UK.
Everard’s teamed up with There’s a Beer For That to host a beer and food pairing event at the Bulls Head, Leicester Forest West. The festival style event was themed around end of harvest, giving focus to their Golden ale ‘Sunchaser’.
FOX ON THE HILL
Hosted 3 different evenings with brewers from Southwark, Portobello and Sambrooks Brewery. Each brewery showcased a range of 4/5 of their beers.
HARP, COVENT GARDEN
Tap takeover of past and present GBBF winners. This included 2017 winner: Goats Milk, alongside winners from 2015, 2011, 2006 and 2005.
There were various tutored tasting events taking place, some included menu matching.
The brewery held a beer festival on the first weekend of Cask Ale Week. Each night included different entertainment, starting with a comedy night on the Friday, local live music on the Saturday and finished off with a Cask Ale Week quiz night on the Sunday. An exclusive new brew, brewed between Jennings and Tractor Shed Brewing was available for the festival weekend.
Joseph Holt, hosted a special Beer Tasting and Meet the Brewers event. The evening was held at the Old Monkey in Manchester.
They also held a pie and a pint promotion which received a number of redemptions across their pubs. They also took to social media to hold two competitions to win a gallon of cask ale – both proved very popular in terms of engagement.
JW Lees ran a buy 4 get 1 free supported by a consumer collector card. There were four different cask ales on offer to give consumers as much choice during the Week.
Insight into the day-to-day inner workings of Lancaster Brewery through tours of the brewery.
Marston’s opened up their brewery gates in Burton to host the Beertown Brewery Bash. The event included ten cask ales from seven different breweries such as Marston’s Brewery, DE14, Freedom and Tower Brewery. Artisan food was also available from Speedough Pizza and Yes Chef Gourmet Burgers. The event was complete with live entertainment.
The Nicholson’s Showcase took place from 11th September – 15th October. It introduced 28 new and limited-edition cask ales.
Oakham Ales hosted a ‘Meet The Team’ night.
Tour de Palmers made another comeback this year. It saw cyclists going around Palmers pubs in teams, competing for cask ale prizes.
PACKHORSE INN (WETHERSPOONS)
Local Ale Festival took place at the Packhorse Inn. There was a selection of ales from the 8 Sail Brewery, Oldershaw’s Brewery, Oakham Ales Brewery and Milestone brewery to try.
Purity Brewing Co hosted an open brewery event for their Puritan members to thank them for continued support. It featured great cask ale, food and music.
Punch pubs hosted a selection of pub quiz nights throughout the Week. They continued with their ‘try before you buy’ offer on any cask ales.
THE CATHERINE WHEEL, GORING ON THAMES, OXFORDSHIRE
Held a beer festival 29th Sep -1st Oct.
THE DODO MICROPUB
The Micropub held a Pig & Porter tap takeover and meet the brewer evening.
THE WATCHMAKER’S ARMS
Brighton and Hove’s first micropub, The Watchmaker’s Arms, held a Home Brew competition. The winner spent the day with Jack (Beercraft Brighton) brewing their winning beer which was served at The Watchmaker’s.
Thwaites ran a load of mini beer festivals in selected Inns, Pubs and Hotels. The winner of the Best Pint award got to devise and brew their own beer to be included in the Beer festival package. The beer was also on general sale to Thwaites Pubs, Inns and Hotels.
A beer and food evening took place at Harrogate Brasserie and was hosted by award-winning beer sommelier, Annabel Smith. There were 5 local dishes paired with 5 different beers.
Hosted a range of promotions including third pints as well as brewing a limited edition cask beer for Cask Ale Week.
Held the ‘Brains Ale Trail’ throughout the course of the Week. It involved 7 different pubs within Cardiff and saw a great attendance with many ale trailers winning t-shirts and posting cask ale selfies throughout the trail.
Wadwoth’s Brewery hosted a brewery open evening. This included a full guided brewery tour where guests got to meet the brewer and experience a tutored tasting and beer matching. At the end, a gift pack of selected beers were provided for each guest to take home.
ST PETER’S BREWERY
St Peter’s Brewery hosted a beer and food matching evening. The evening commenced with an informative brewery tour followed by supper in the great hall. This included a duo of starters, mains and desserts, with each dish being accompanied by a cask beer to compliment the meal.
ST AUSTELL BREWERY
St Austell’s conducted a poll with around 2,000 Brits. It saw more than a quarter admit they feel happiest when enjoying time in their local pub, with Cornwall coming top of the poll for brewing quality, regionally produced beer. Read more about the results here: https://www.staustellbrewery.co.uk/article/brits-happiest-in-the-pub
Cask Ale Week is the perfect excuse to promote your pub or brewery to your customers! Add your events today.
CASK ALE WEEK – 24th SEP to 4th OCT 2020
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