Always a great way to drive footfall – and keep people in the pub for longer.

People love prizes. Fantastic way of raising profile and for relatively low expenditure, you can get a lot of participation.

Think outside the pub or brewery. Take cask ale out into the community and do something different with it.

Tried and tested way to drive consumers into pubs and breweries. You may already have a festival set up – make sure you tie it in with Cask Ale Week.

Whether you’re aiming to hit the national headlines or wow the local community, there’s a vast range of things you can do. The only limit is your imagination.