Ei Group pledges to giveaway over 10,000 free pints of Doombar to celebrate Cask Ale Week
Ei Group, the UK’s largest pub company, is helping its publicans attract new custom and increase sales by partnering with national brewer Molson Coors to give away 10,000 pints of Sharp’s Doombar during Cask Ale week (21 Sept-1 Oct).
The nationwide exclusive promotion, which is available at its Bermondsey Pub Co. pubs, part of the Group’s Ei Managed Operations Business Unit, and at participating Ei Publican Partnerships venues, demonstrates the company’s ongoing commitment to supporting and developing its publicans with bespoke offers and initiatives that will help grow their businesses.
As with the previous campaign, customers will be able to track the pubs taking part in the offer and redeem their free drink via a web-based app. Participating pubs will also benefit from marketing support across social media and other digital platforms.
Steve de Polo, Retail Concept Director at Ei Group, said: “A fine pint of cask ale has been an indicator of a quality pub for many years. We’re passionate about quality cask ale and work closely with Cask Marque to ensure our publicans have all the tools they need to serve an excellent, well-kept pint.
“Cask Ale week is a fantastic reason to get the public re-engaged with the iconic British beverage and an opportunity for us to help our publicans attract new and old customers out of their homes and into a pub to socialise with friends and family.
Paul Nunny, from Cask Marque said: “As this year’s Cask Report, due out on 27th September, will show, cask ale is absolutely vital to the well-being of local pubs, as its sales are the back bone of the business. Additionally, choosing to drink cask beer supports Britain’s farming and manufacturing; generates jobs (one job in brewing generates 18 jobs in pubs); and avoids the packaging waste created by cans and bottles.
“In short, cask ale is Britain’s ‘national treasure’ when it comes to drinks,” says Nunny. “And Cask Ale Week is the chance for pub-goers, pubs and breweries to celebrate it.”
Visit http://freedrinkoffer.co.uk/ to register for your free pint.
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CASK ALE WEEK – 21 SEPT TO 01 OCT 2017
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