PREVIOUS EVENTS IN 2016

See what others did during the last Cask Ale Week

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BREWHOUSE AND KITCHEN
• Free pretzel with every stein promotion 
• Open brewing evening at Portsmouth Brewhouse and Kitchen branch

BOWGIE INN, CORNWALL
Ran a ‘Name a beer’ competition on Facebook and Twitter. Main rule was to have the beer name linked to the area where the pub is based in Cornwall. It had a 23K reach with over 530 entries including Bowgie McBowgie Face, Bowgie Blaster and Polly’s Joke. The Winning name: Cheeky Vugga. Vugga is a narrow sandy cove on Crantock beach in Cornwall. Winner received a £50 voucher.

STONEGATE PUB COMPANY
 • Used Cask Ale Week umbrella for Proud of Ale Festival 
• Card collection scheme: buy 6 pints get the 7th free 
• “Top of the Hops” quiz nights

ELEPHANT AND CASTLE, LYON
• Pub quiz
• Attracted quite a few new English customers through Twitter and Facebook posts
• Noticed a growth in the sales compared to their Cask Ale Week activity 2 years ago

MCMULLEN’S BREWERY
• Free beer sampling session 
• Competition to win a beer bundle
– Over 160 entries

PALMERS
Palmers held two events. The first event was Ruby the Routemaster (a red bus) which handed out over 500 samples of cask ale on the day and over 100 brewery free brewery tours. The second event they hosted was Tour de Palmers which saw over 60 cyclists ride around 14 Palmers pubs over 37 miles.

As well as this, Palmers Pubs put on Cask ale week themed quizzes and ran menus using cask ale.

Ran a Facebook competition to win a pin of cask: Seen by 22k people, had 266 shares and Over 230 likes. The #CaskAleWeek used over 150 times on Palmers Facebook page. They also challenged licensees to convert lager drinkers to cask ale with the promise of a free pin of ale in return for photographic evidence. 

 

PUNCH
Punch ran a free pint promotion which saw almost 12,000 free pints redeemed throughout 900 pubs.

ROBINSONS & STOCKPORT CAMRA
Paired up for Stockport Beer Week and held events such as:
• Stockport ale trail 
• Two for the price of one brewery tours at Robinsons 
• Robinsons visitors centre beer festival 
• Meet the brewer and pump takeover

SAMBROOKS
• Darts evening at the Bull and The Hide Liverpool St. The evening featured three Sambrook’s cask products
• Darts evening at the Bull and The Hide Liverpool St. The evening featured three Sambrook’s cask products
• Outside bar at The Antelope SW17, representing local breweries as part of Tootopia
• Sambrook’s tap room bar with views out over the brewery below – showcasing a full range of cask ales including the final ever cask of Barley Wine No.5. Ale was brewed for Sambrook’s Fifth birthday and has been maturing for the past three years
• “beer off” at The Lighthouse, Battersea, London, which pitted ales from Sambrooks Brewery against those from fellow London brewers Twickenham Ales 

THWAITES PUBS, INNS OF CHARACTER AND SHIRE HOTELS
 • Mini beer festivals 
• Pubs offered a range of 5 cask ales, varying in style, ABV and flavour
• “Gold Bullion”, A beer brewed by a Bury pub tenant, Chris McClung, from The Black Bull went on sale in pubs across the country to mark Cask Ale Week

TIMOTHY TAYLOR’S
 • Beer and Food matching event on 28th of September at the White Swan in Fence, hosted by Annabel Smith alongside Michelin star chef 
• Facebook competition: 248 likes and 272 shares
• Tiger inn: Timothy Taylor takeover – meet the brewer evening and homemade pies with pint of cask ale for £7.99

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CASK ALE WEEK – 21 SEPT TO 01 OCT 2017

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