ACTIVITY SCHEDULE CAW 2015  

ADMIRAL TAVERNS

Promotions for pubs in September brochure

 

BRAKSPEAR

Twitter @brakspearpubs

  • Brewery Open Day: meet the brewer, have a tour and try the beers. Free of charge
  • Tutored cask ale tastings
  • Third pint glasses
  • Engaging colleagues across the business to get involved in CAW
  • Including CAW logo on website and marketing/promotional material
  • Including @caskaleweek in Twitter postings
  • Posting information on CAW Facebook page

 

BUTCOMBE BREWERY    

Twitter @butcombebrewery

  • Brewery Open DaySaturday 26th September 10am-3pm. Free beer brewery tours and entertainment
  • Menu matching with cask beers
  • Special beer: New beer – Chinook APA   4.2%
  • Social media: https://www.facebook.com/Butcombe
  • Engaging colleagues across the business to get involved in CAW
  • Including CAW logo on website and marketing/promotional material
  • Including @caskaleweek in Twitter postings

 

CALEDONIAN    

Twitter: @caledonianbeer

After success of 2014 – same again for 2015!! Win a Cask Ale Week tutored tasting in the iconic Caledonian Brewery!

  • Tutored Tasting to 200 lucky consumers who win a seat at a Pie and Pint event at the Brewery
  • A Celebration Bash of Cask Beer, Caledonian Brewery and Crusted Beef (Veggie option too)
  • Promoting CAW on all social media channels
  • Including logo in trade press communications

 

CARLSBERG     Promotion

  • POS
  • Feature Deals Directory magazine
  • Include CAW logo on website

 

CHARLES WELLS

Twitter: @charleswellsltd

  • Tutored cask ale tastings
  • Events
  • PR – press, radio TV
  • PR – social media
  • Engaging colleagues across the business to get involved in CAW
  • Twitter @wellsbrewery
  • Postings on National Cask Ale Week Facebook page

 

ENTERPRISE INNS

Full page in Q4 presenter to pubs (July, August, September) Summer and Early Autumn opportunities

POS Cask Ale Week kits and support for pubs

Encouraging engagement and pubs to Tweet (including @caskaleweek)

In conjunction with There’s A Beer For That drip mats and beer style guides included in Cask Ale Week Kits.

EVERARDS

Everards Brewery, Castle Acres, Narborough, Leicestershire LE19 1BY

Following the success of last year’s event, Everards are giving you another chance to win tickets to an exclusive ‘Beer with the Boys’ night with some of  Leicester Tigers and Leicester Riders top players!

What better way to celebrate national Cask Ale Week than joining us for a night of fine Everards ales on Thursday 24th September where Everards resident beer king Mark Tetlow will be hosting the event at The Old Horse, situated on London Road-Leicester.   Mark will guide you through the history of beer and the brewing process with some fun anecdotes on the way, followed by and intimate Q&A with the players who will be poised for your grilling questions on the night.   The exclusive event which begins at 7pm promises to be an interesting, informative and fun night with a selection of ales and home cooked food from the Old Horse. You’ll also receive a FREE goody bag. To win a place for you and a friend at this fantastic event simply click here to enter.

Competition link:     http://www.everards.co.uk/win-tickets-beer-boys/

FLACK MANOR BREWERY

Flack Manor Brewery in Romsey, Hampshire, are getting into the spirit of Cask Ale Week by holding a number of tours in September to celebrate all things ale.

This year the brewery hope to please punters by putting ‘Old Winchester’ from Lyburn Cheesemakers and Flack’s own Hedge Hop Ale together to turn their tours into a taste sensation.

The event is by ticket only and limited to 20 people per session, two tickets cost £10 which includes sampling Old Winchester Cheese and ‘Hedge Hop’.

The tour dates are September 24, 29, 30 from 6.30pm to 8.30pm.

To book contact Flack Manor Brewery on 01794 518 520.

HALL AND WOODHOUSE

At Hall & Woodhouse we are holding our annual Beer Festival on Saturday 26th September at the brewery. 100% of proceeds from the day go to charity. The Festival coincides with and supports Cask Ale Week. Last year was a great success, year on year the event continues to grow. There will be 40 beers and ciders available on the day, from Hall & Woodhouse and local Dorset breweries.

 

HOOK NORTON

Twitter: @hookybrewery @Hookypubs @hookyjames @hookyinlondon

  • Tutored tastings
  • Brewery Open Day
  • Event
  • Special Beer
  • Social media Twitter, Facebook

 

HYDES BREWERY

  • Tutored cask ale tastings – Meet the Brewer event
  • Beer Festivals – with locally selected beers
  • Discounts cask ale promotions (vary by site)
  • POS – posters, table talkers, email campaigns
  • Third pint glasses at selected Hydes pubs
  • Menu matching with cask beers – available at the Beer Studio Bar and Kitchen
  • PR social media – corporate and pub accounts
  • Including CAW logo on website and on promotional/marketing material hydesbrewery.com
  • Twitter: @hydesbrewery
  • Including postings about promotions/activity on National Cask Ale Week Facebook page

 

MOORHOUSES

An event linking with players from Burnley Football Club which will be seen on social media which we hope will get a few hits and promote beer and football in a light hearted way.

The guys will be playing header football in the FV rooms and will knock a ball into one of the FV’s then will have to ask for their ball back!! Should be a bit of fun – all being filmed.

 

NICHOLSONS

To celebrate the start of the World Cup and National Cask Ale week, this autumn, from the 18th September until the 4th October, Nicholson’s Pubs across the country will play host to the Nicholson’s World Cup Beer Festival.

The event will feature a selection of exclusive beers, including those specially created by brewers in a unique, improvised brewing session, that took place earlier in the year.

Back in June, a selection of brewers were invited to attend an event, where they were asked to create beers from a ‘blind’ selection of ingredients and parameters. Style’, ‘ABV Range’ and ‘Continent’ were all selected at random, with the brewers relying on their creativity, experience and brewing know-how to create six innovative beers that reflect the continents of the rugby nations competing in the biggest prize in world rugby this September.

In addition to these exciting exclusive beers, Nicholson’s will be serving up a further 6 cask ales that have yet to grace their 80 historic pubs up and down the UK

Anyone downloading or using the Nicholsons’s Hop Circle App during the festival will get a free pint at the start of the festivities. Once in the app, drinkers will be able to feedback on the exclusive brews and vote for their favourite to return later on in the year.

Within the app, users will also find access to historic ale trails that offer rewards, an ale library containing tasting notes for all the beers, as well as a pub finder. Once registered, members receive ongoing loyalty rewards and promotions exclusive to the Hop circle App .

Twitter – @Nicholsonspubs

Facebook – www.facebook.com/nicholsonspubs

 

OAKHAM ALES

www.oakhamales.com

Meet the Brewer/Tasting Event

@oakalondon (pub in Kennington)

Thursday 1st October 4pm-9pm. @caskaleweek hope you can join us.

 

PALMERS

The Palmers Beer Bus will be making a return to kick off the week in Bridport’s busy street market; promoting our award winning ales, brewery tours and fantastic pubs. We have teamed up with Bridport based butchers RJ Balson & Son, Britain’s oldest family butcher and award winning local bakery Leakers, to produce traditional pork and Dorset Gold sausages in Tally Ho! baps.

The brewery will be opening its doors for free tours on the first Saturday and we will be distributing free tour tickets during the week. Our licensees are being encouraged to get experimental with ale, finding new ways to use real ale in the kitchen and to create ale and food matching menus. Many of our pubs will be running cask ale themed quizzes during the week and for 2015 Palmers pubs will be encouraged to ‘Introduce a friend to Real Ale’. Licensees who challenge their lager drinkers to try real ales and document it on social media will receive a free pin of Palmers Copper Ale!

The finale to CAW will see the return of the ‘Tour de Palmers’, a fun ride round a selection of our fantastic pubs in West Dorset. This year we have extended to ride to 36 miles, visiting 15 of our pubs, followed by free refreshments. 2015 will also see the introduction of a shorter ‘Kids & Family’ ride taking in some of Bripdort’s great safe cycle routes. Lots going on and something for everyone, keep up-to-date on our facebook page.

 

 

PUNCH TAVERNS

Punch Taverns – Free pint promotion

Punch Taverns are once again supporting Cask Ale Week – 24th Sept to 4th October 2015 with a Free Pint promotion giving UK drinkers the chance to enjoy a Free Pint of cask ale in nominated Punch Tavern pubs. The promotion runs from Thursday 24th Sept to Sunday 4th October (midnight).

Members of the public will be able to claim a free pint of Cask Ale by using their smartphone

 

SAMBROOKS BREWERY

Opening up brewery bar on Friday 25th 6-10pm to celebrate Cask Ale Week.

 

SHEPHERD NEAME

Green Hop Ale: main contribution to CAW, but we’ll be doing CAW pump crowners for our pub estate too.

 

Shepherd Neame’s Green Hop Ale will be on sale at the Canterbury Food and Drink Festival, which is hosting the official launch of the Kent Green Hop Beer Fortnight on Friday, September 25.

 

The Canterbury Food and Drink Festival runs from September 25 to 27, and will feature nearly all the Kent green hop beers available, along with foods from around the world. The beers will also feature at Broadstairs Food and Drink Festival and West Kent Green Hop Beer Festival at The Poacher & Partridge in Tonbridge, both from October 2 to 4.

 

SPIRIT PUB COMPANY

  • Beer Festival – generic POS and product deals for a festival during CAW
  • Promotion – products featured in the cask ale festival
  • Beer Festival POS
  • PR social media – promoting the festival
  • Briefing agencies to include Cask Ale Festival in brand/company activity
  • Engaging colleagues across business to promote the beer festival to licensees

 

SOUTHBOURNE ALES

Brewer Jennifer   @SouthbourneAles

Talks and tastings

 

TCG

Forty TCG pubs and bars across the country are running a ‘Proud of Our Ale’ festival, from 18 September to 31 October and to kick off the celebrations, we’re attempting to break the world record for the most people drinking the same beer at the same time. So if you want to help us make history, join us on Friday 18 September at 7.00 pm. Just register your interest on www.facebook.com/Proud.of.Our.Ale

Throughout the festival, we’ll be offering an expanded range of cask ales, a ‘buy six pints, get one free’ deal, a collector card giving drinkers a free T-shirt after 12 pints, beer ‘flights’ of three different third-pints of ale and a 20% discount to CAMRA members.

 

 

 

THE MURDERERS,NORWICH

Stocking key brands for the week brewed with Norfolk ingredients

 

TIMOTHY TAYLORS

Beer and food matching evening at Town Hall Tavern hosted by Beer Sommelier Annabel Smith.

Thurs 24 Sept – CAW launchAward Winning Timothy Taylor Beers matched with Award Winning Yorkshire Produce. 5 Tim Taylors cask beers matched with Yorkshire cheeses and meats supplied by Cryer and Stott.

6pm to 8pm, a free event, all welcome.

Twitter: @TownHallTavern

@CaskAnnabel

Cask Ale Week Quiz

Monday 28 September – Town Hall Tavern, Leeds, LS1 2RA

6.30 for a 7.00 start

Teams of 4 – all teams pay £10 to enter – winning team wins whole pot to donate to a charity of their choice

Buffet provided

Teams must register at Town Hall Tavern

 

WADWORTH’s

Passport to Prizes

We predict that there will be more people in pub generally during that week because (a) CAW and (b) Rugby World Cup so, apart from proactive Try Before You Buy / Beer paddles that are sold and marketed throughout the year we are hosting a ‘Passport to Prizes’.

The onus on ‘Passport to Prizes’ is that they visit a number of nominated Wadworth pubs during the week collecting a stamp each time they buy their first pint of beer in a different pub. These stamps then add up and they can win prizes depending on the number of stamps/pubs visited that are redeemed. This is a simple footfall driver that is intended to encourage people to get into pub and buy a pint of ale. I am including the Cask Ale Week logo on the POS and there will of course be our beer tasting notes as a beer celebration/education section.

Online – social media advertising

The ‘passports’ will be out in trade early September to build the momentum.

WETHERSPOONS

Cask Ale Week launch event

with Maris Otter 50th ‘fringe festival’

at the Crosse Keys, Gracechurch Street, London

 

500,000 CAW beer mats in pubs during the Week.

 

SIBA BREWERIES

St George’s Hall, Liverpool Beer Festival, sponsored by LIVERPOOL ORGANIC BREWERY

Featuring around 300 cask ales and a selection of ciders.

Tickets can be purchased on Eventbrite and more details can be found here – http://www.eventbrite.co.uk/e/st-georges-hall-liverpool-beer-festival-september-2015-tickets-17562747651

 

EXE VALLEY BREWERY

Join us for the Proverbial in a Brewery

Sat 19th Sept

12 noon – 7pm

BBQ, Live Music, and, of course, plenty of beer…..

ALL WELCOME – It’s free to come, and we’re only accepting donations for beer, so come along, tour the Brewery, and all proceeds (after expenses) will go to Headway Devon

Sorry there is no parking at the brewery, transport will operate from/to Silverton Square to tie in with local buses:

From Square to brewery @ 12.30, 1.15 & 2.30

From brewery to Square @ 4.30, 5.30 & 6.30

Land Farm, Silverton Nr Exeter EX5 4HF  01392 860406.

If you fancy a walk it’s only 1 mile from Silverton Square

 

BENENLEVA HOTEL, DRUMNADROCHT

14th Loch Ness Beer Festival: 18th – 26th Sept 2015

Real ale, craft beer, good food all day

www.benleva.co.uk

01456 450080

 

CATHEDRAL HEIGHTS BREWERY, Lincoln LN4 2FF

Open Day, 26th September 11am to 11pm

Along side the bracebridge heath village scarecrow trail. We will be showcasing our range of real ales and craft beers as well as providing live music and also serving hot BBQ food.

http://www.chbrewery.co.uk/

 

 

ELGOOD BREWERY

Brewery Beer Festival, Wisbech , PE13 1LN: 24th – 26th September

Featuring 160 East Anglian beers and a good few of ours! including our Fruit Wheat beers , our Sour beers and of course all our cask ales.

Opening times are Thursday 5pm – 10.30pm , Friday 4pm -10.30pm and Saturday 12 noon- 10.30pm

Doctor Busker will delight us on Thursday and Bewilderd will enthral us on Friday and Saturday – food , cider and wine also available

 

BLACKHORSE BREWING COMPANY, 26 Nottingham Court, Nottingham Rd, Lincolnshire, LN11 0WB

Sat 26th and Sun 27th Sept

12 noon – 6pm

Great range of beers

Brewery tour

Lovely food available

blackhorsebrewing.co.uk

 

CAMRA

North Manchester Branch

Twitter: @thenoblerobin

Events in branch area during CAW listed on their Facebook page

 

Stockport CAMRA

Stockport Beer Festival Week

Twitter @SSMCAMRA

Events in branch area during CAW listed on their Facebook page

 

HULL and EY CAMRA

FortyFest – #FortyBeersforFortyYears

Twitter: @HullCAMRA

 

The Stamford Arms, Groby

Octoberfest – Cask Ale Week,

6pm, Thu 1st Oct – 8pm, Sun 4th Oct

Celebrating Cask Ale Week with our 1st Boot Octoberfest; with a wide range of cask ales, real ciders and fine wines.
This will also include our Sausage and Cabbage Festival on Friday Night; Live Music Saturday Night @ 8pm

 

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